An accomplished producer and project manager with over fifteen years of global experience in fashion, commercial photography and video, Erika manages and directs teams of talented photographers, videographers, stylists, hair & makeup and digital retouchers generating work across all media. Growing up in the “make it happen, make it great” era of advertising, she sweats the details that often spell the difference between good and great. Savvy, driven, and resourceful, while maintaining calm under fire, Erika brings the kind of positive energy to problem solving that elevates a project beyond expectations. Channeling added value into the final product, she works to provide the best experience for clients, cast and crew. On time. And within budget.
WHAT I DO
Mary Kay – “Beauty that Counts” (2015) Producer
Kim Dawson Model Search Video – “Madelyn” (2013) Executive Producer
Kim Dawson Model Search Video – “Rachel” (2012) Location Producer
Visionary Legal Technologies – Trade DVD (2005) Production Manager
Mary Kay (2004-2008) Production Coordinator
Multiple live camera event/trade shows. Managed petty cash, invoices, script updates and craft service. Oversaw PAs and worked with Production Manager to handle TV truck and Graphics. Also managed show-reel editing.
OTHER WORK EXPERIENCE
Corestaff Services (2000-2001) Staffing Assistant & Staffing Specialist
Coordinated all administrative and office tasks for the Technical and Clerical staffing/placement departments. Recruited via the internet, career fairs, resume reserves, and referrals. Processed clerical and technical payroll. Handled background checks and all general Human Resource duties. Maintained databases. Coordinated all client and associate requests. Soon promoted to take on additional responsibilities. Attended National Operations Training. Experience provided a valuable lesson in the real-world and underscored the difference between a job and a career.
CollegeClub.com (1998-2000) Community Developer & Channel Producer
Worked on a team to redesign, organize, and improve content on all channels of the world’s largest online college community. Oversaw the Movies and Television Channels. Produced and edited articles, integrated third party content, wrote teasers, designed graphics, evaluated potential content, and hosted a webcam and chat. Created, wrote, and produced “He vs. She” Movie Review and Top Ten Lists. Later headed up the Music Channel. Attended several content conferences, went through Project Leadership training, and managed multiple advertising endeavors.
Texas Exes Alumni Organization
Zeta Tau Alpha Fraternity
National Association of Professional Women
Project Management, MS Office, 70 wpm, Cat Herding
On set, on location or in house. Ad agency to corporate. Oversee production and project management of studio and location shoots. Liason between photographer, director, crew and corporate to propel creative concept through to execution. Staff shoots, wrangle layouts and updates, manage budgets, book models, secure locations and large props. Hands on experience in juggling multiple sets (fashion and product), location scouting, props, permits, styling, scheduling, estimates, cost negotiation, billing, usage agreements, stock/music purchasing, casting, research, equipment rentals, craft services, creative direction, crewing, editing and image management. Jobs have ranged from National Advertising, Preprint, Magazine, Catalog, Store Graphics and Direct Mail to Video and Internet.
Frito-Lay, TracyLocke (VisitDallas & Anheuser-Busch), JC Penney, Haggar, RCA/Sony, the Container Store, Fossil, Merck, Mary Kay, Earthbound Trading Co., Stage Stores, Francesca’s, Belk, Visionworks, Elanco, Metro PCS, AT&T and SagaCity Media.
Directorz – “Bob Evans” (2 spots) & “Supercuts” (2 spots)
Sugar Film Productions – “Texas Rangers” (4 spots), “AutoFlex” (3 spots) & “Pep Boys” (2 spots)
Invision Media – “Attorneys” (20 spots)
Oceania Cruise Lines – International Travel Video
Wardrobe Assistant & Production Assistant
Boy Scouts of America – Leader Training Videos (3 videos)
Cheaters International – “Cheaters”
Script Supervisor & Production Coordinator
The University of Texas at Austin
Bachelor of Science, Radio-Television-Film