An accomplished producer and project manager with over fifteen years of global experience in fashion, commercial photography and video, Erika manages and directs teams of talented photographers, videographers, stylists, hair & makeup and digital retouchers generating work across all media. Growing up in the “make it happen, make it great” era of advertising, she sweats the details that often spell the difference between good and great. Savvy, driven, and resourceful, while maintaining calm under fire, Erika brings the kind of positive energy to problem solving that elevates a project beyond expectations. Channeling added value into the final product, she works to provide the best experience for clients, cast and crew. On time. And within budget.
WHAT I DO
OTHER WORK EXPERIENCE
Corestaff Services (2000-2001) Staffing Assistant & Staffing Specialist
Coordinated all administrative and office tasks for the Technical and Clerical staffing/placement departments. Recruited via the internet, career fairs, resume reserves, and referrals. Processed clerical and technical payroll. Handled background checks and all general Human Resource duties. Maintained databases. Coordinated all client and associate requests. Soon promoted to take on additional responsibilities. Attended National Operations Training. Experience provided a valuable lesson in the real-world and underscored the difference between a job and a career.
CollegeClub.com (1998-2000) Community Developer & Channel Producer
Worked on a team to redesign, organize, and improve content on all channels of the world’s largest online college community. Oversaw the Movies and Television Channels. Produced and edited articles, integrated third party content, wrote teasers, designed graphics, evaluated potential content, and hosted a webcam and chat. Created, wrote, and produced “He vs. She” Movie Review and Top Ten Lists. Later headed up the Music Channel. Attended several content conferences, went through Project Leadership training, and managed multiple advertising endeavors.
Project Management, MS Office, 70 wpm, Cat Herding
PHOTOGRAPHY & VIDEO
On set, on location or in house. Ad agency to corporate. Oversee production and project management of studio and location shoots. Liason between photographer, director, crew and corporate to propel creative concept through to execution. Staff shoots, wrangle layouts and updates, manage budgets, book models, secure locations and large props. Hands on experience in juggling multiple sets (fashion and product), location scouting, props, permits, styling, scheduling, estimates, cost negotiation, billing, usage agreements, stock/music purchasing, casting, research, equipment rentals, craft services, creative direction, crewing, editing and image management. Jobs have ranged from National Advertising, Preprint, Magazine, Catalog, Store Graphics and Direct Mail to Video and Internet.
Frito-Lay, Arlington Tourism, Galderma, TracyLocke (VisitDallas & Anheuser-Busch), JC Penney, Haggar, RCA/Sony, the Container Store, Fossil, Merck, Mary Kay, Earthbound Trading Co., Stage Stores, Francesca’s, Belk, Visionworks, Elanco, Metro PCS, AT&T and SagaCity Media.
The University of Texas at Austin
Bachelor of Science, Radio-Television-Film
Texas Exes Alumni Organization
Zeta Tau Alpha Fraternity